Part Two ：Passage Reading Task 1
1. In general, products that are suitable for cross-border e-commerce sales have the following characteristics: small, light and high added value. 2. Burst sells are hot products, with high flow, high exposure, large orders and other characteristics. Flow-increase products refer to the products that can increase page views for the shop. In addition to burst sells and flow-increase products, other products in the shop are all profitable products and they are the main source of profits for stores. 3. 10-12 pictures is the best, because too many pictures will lead to a long loading time and will probably result in a negative effect on the buyer’s decision making process.
Task 2
1. comprehensive 2. common 3. Logistics 4. peak 5. dispute 6. promote 7. module 8. reserved
Task 3
1. She burst into tears when she heard the death of her husband. 2. Investment in research and development helped to raise the added value of our products. 3. The success of our company is inseparable from the effort of every employee.
4. Last year’s great performance has proved the profitability of our company.
5. Listening to different opinions helps with better decision making. 6. If we lower the price further, there will be almost no profit margin for us.
Part Three ：Mini-Project Color: Red, Black, White Pattern: Printed Flower Neckline: Slash Neck Season: Summer Sleeve Length: Short Dress Length: Maxi Size Chest (cm) Dress Length (cm) S 64-92 126 M 66-96 127 L 68-98 128 XL 70-100 129 2XL 72-104 130 3XL 74-104 131 4XL 76-106 132 5XL 78-108 133 Please allow 1-2cm difference due to manual measurement. （答案僅供參考）
Passage Translation 產(chǎn)品 描述 產(chǎn)品是跨境電商的關(guān)鍵，可以說(shuō)，得產(chǎn)品者得天下。一般來(lái)說(shuō)，適合在跨境電商第三方平臺銷(xiāo)售的產(chǎn)品具有以下幾個(gè)特點(diǎn)：體積小，重量輕，附加值高。簡(jiǎn)單來(lái)說(shuō)，“小而美”的產(chǎn)品最適宜在跨境電商平臺進(jìn)行銷(xiāo)售。
在為一個(gè)跨境店鋪選品時(shí)，要注意產(chǎn)品結構的合理性?？缇钞a(chǎn)品主要有三個(gè)層次，即爆款、引流款和利潤款。
爆款，顧名思義就是火爆的產(chǎn)品，具有高流量、高曝光量、高訂單數等特點(diǎn)。但是，爆款卻不是店鋪的利潤來(lái)源。一般情況下，爆款的價(jià)格較低，帶來(lái)的直接影響就是利潤空間小，甚至沒(méi)有利潤空間可見(jiàn)。這樣的產(chǎn)品建議每間店鋪設置1-2 件，通過(guò)降低價(jià)格、提高打折力度來(lái)打造爆款，從而在短期內為店鋪帶來(lái)大量的流量和訂單，并促進(jìn)其他產(chǎn)品的銷(xiāo)售。
引流款，是指為店鋪帶來(lái)流量的產(chǎn)品。和爆款一樣，引流款產(chǎn)品價(jià)格也較低，不是利潤的主要來(lái)源。引流款建議每間店鋪設置 5 件左右，這樣在帶來(lái)流量的同時(shí)，對賣(mài)家的成本投入要求不會(huì )過(guò)高。引流款與爆款產(chǎn)品合理配合，將幫助店鋪在前期快速成長(cháng)。
一個(gè)店鋪的運營(yíng)離不開(kāi)效益，利潤款就是店鋪主要的盈利產(chǎn)品。一般而言，除了爆款和引流款，店鋪其他產(chǎn)品都是利潤款。利潤率由賣(mài)家根據對商品預期利潤的估值來(lái)決定。雖然這類(lèi)產(chǎn)品流量不大，但是單件產(chǎn)品的利潤高。這類(lèi)產(chǎn)品也要注意預留折扣空間，方便利用平臺的流量高峰期或促銷(xiāo)活動(dòng)進(jìn)行打折或降價(jià)。
確定好店鋪的產(chǎn)品結構后，我們對于自己經(jīng)營(yíng)的產(chǎn)品類(lèi)目需要有一個(gè)較為全面的了解，這樣才能在產(chǎn)品描述中更好地為顧客介紹和展示產(chǎn)品的屬性和特點(diǎn)。
雖然各大平臺對產(chǎn)品描述的規則不盡相同，但依然有一些通用的技巧和訣竅。
1) 遵循“FAB”法，即屬性（Feature）、作用（Advantage）和利益（Benefit）; 2) 一定要如實(shí)進(jìn)行產(chǎn)品描述，否則后續容易出現貨不對板等糾紛； 3) 圖片不宜過(guò)多，否則加載時(shí)間過(guò)長(cháng)將影響買(mǎi)家做出購買(mǎi)決策，10-12 張為宜； 4) 產(chǎn)品描述盡量簡(jiǎn)潔，一般在 100-300 個(gè)單詞之間； 5) 在產(chǎn)品描述中包含物流、支付、售后服務(wù)等信息； 6) 寫(xiě)作時(shí)注意分段，提升買(mǎi)家的購買(mǎi)體驗； 7) 善用關(guān)聯(lián)銷(xiāo)售等自定義模塊，帶動(dòng)同類(lèi)型產(chǎn)品、新品或利潤款產(chǎn)品的銷(xiāo)售。
